Bookeen – Cybook ePaper – the eBook reading device
This e-book reader is much nicer looking, can read non-DRMed e-books (as well as DRMed ones), and a little cheaper than the Kindle. Still too expensive for my tastes, but it is more in the right direction.
(Three years of development and the Kindle is all Amazon could come up with, when they have models like this, and the Sony e-book reader? Wow.)

(Got this from the comments on Cory Doctorow’s article trashing the Kindle, over on BoingBoing.)